Chrysler commissioned the launch of its flagship, The Chrysler 300C sedan, with a focused campaign on a young target audience that loves music. Chrysler was the main Sponsor of Arabs Got Talent show 2015.

With an Integrated Campaign plan, we teamed up the co-host of Arabs Got Talent 2015, Qusai, a popular Saudi Hip-hop Artist & DJ with two world class sound engineers, Jurij and Pierpaulo from Milan to sample every part of the Chrysler 300C.

We captured the entire process into 5 chapters of branded video content to release across digital media including Youtube. The 5th chapter was a TV commercial completely made using only sounds from the 300C, released on the day of the grand finale of Arabs Got Talent.

We made a professional library of these sounds into a Kontakt Music Instrument, a pro music editing suite and shared it among globally popular musicians and music directors and encouraged them to compose music using the sounds of 300C.